Course Description:
Digital marketing is a broad term that covers various methods, such as SEO, SEM, email marketing, social media marketing, inbound marketing, content marketing, web analytics, and so on.
Digital Marketing is one of the most in-demand fields in today’s industry. Our course will give you more clarity over the current trends and scenarios in Digital Marketing, which helps our learners get numerous job opportunities.
What does this Digital Marketing course provide for you?
The Digital Marketing course takes you to the course topics that gives you clarity about digital marketing and the basics. You will gain the following insights after the completion of this Digital Marketing course.
- Difference between traditional marketing and digital marketing.
- How digital marketing increases sales of any business.
- Basics about Search Engine Optimization.
- How to create a website using WordPress platform.
- How to run ads and campaigns on various social media platforms.
Who can learn on our Digital Marketing course?
This course is open to anyone who has completed a bachelor’s degree. Students with an interest in digital marketing are also welcome to enroll in the course.
Upon completion of this course students should be able to:
- Understand the basic concepts of digital marketing.
- Execute effective digital marketing strategies.
- Evaluate digital marketing campaigns.
- Measure the appropriate metrics for the end results.
- Apply the best practices in SEO, social media marketing, PPC, and many others.
- Create a well-planned strategy to improve the business of an organization.
Course Syllabus
Digital Marketing Introduction
Social Media Marketing
Facebook Marketing
- Personal Account Setup
- Personal Account Overview
- Facebook Page Creation
- Facebook Page Types
- Facebook Page Setting
- Facebook Post Sizes
- How to Improve Likes
- Facebook Groups
- Popular Facebook Ad cam
- Opening Ads Manager
- Ads Pannel Overview
- Facebook Ads Creation
- Facebook Content Strategy
Instagram Marketing
- Instagram Marketing
- Instagram App Overview
- Instagram App Settings Explained
- What Works on Instagram
- Instagram Profile Switching
- Instagram ads
- Post Design tools Canva
Twitter Marketing
- Twitter Marketing
- Twitter Ads
- Twitter Ads Traffic
LinkedIn Marketing
SEO
- SEO Introduction
- Keyword Research
- Keyword types, Content creation & ON Page SEO
Google Analytics
- AdSense and Ad mob
- Analytics
WordPress
- Web designing intro
- Background, Border, Shadow, CSS filters &Alignment
- Header Footer
- Text options
- Image button slider video
- WooCommerce simple product
- Variable products, payment gateway setup
